# FLiPT Brand Kit

> Everything you need to talk about FLiPT Leagues.

This is the official brand kit for FLiPT partners and collaborators. Drop it
into a shared drive, hand it off to a designer, or pull individual files for
co-branded materials.

## What's in here

| File | What it is |
| --- | --- |
| `flipt-brand-guide.pdf` | **Start here.** The polished FLiPT brand guide &mdash; brand promise, voice, full color palette, typography, and mascot. |
| `../FLiPT-style-guide.pdf` | The original 1-page logo sheet. Canonical for how the logo sits on white / green / dark backgrounds. |
| `assets/logos/` | All FLiPT logo lockups (3 variants × with-tag / no-tag × SVG + PNG), the hero logo, a light variant for dark backgrounds, and the mobile app icon. |
| `assets/colors/` | The full FLiPT palette: an Adobe Swatch Exchange file (`flipt.ase`) for Photoshop / Illustrator / Figma, a GIMP / Inkscape palette (`flipt.gpl`), printable swatch sheets, and individual color chip PNGs. |
| `assets/typography/` | Karla TTF font files (OFL licensed) for all four weights, plus a type specimen sheet. |
| `assets/mascot/` | Flippy mascot images. |

## Quick start

- **Need a logo?** Grab `assets/logos/FLiPT-logo-1.svg` (full lockup) or `FLiPT-logo-1-no-tag.svg` (compact).
- **Need brand colors in your design tool?** Import `assets/colors/flipt.ase` as a swatch palette.
- **Building a slide deck?** Use Karla. The TTFs are in `assets/typography/fonts/`.
- **Writing copy about FLiPT?** Read the Voice & Narrator section of the PDF.

## Contact

Brand questions, asset requests, or co-marketing: **support@fliptleagues.com**
